Short-term car insurance and greeting cards

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Greeting Cards: The Ultimate Added Incentive for Short Term Car Insurance

As an insurance professional, I try to create a lasting relationship with my customers. When I was working in home insurance, this approach made lots of sense. I had years to get to know my clients and answered their questions whenever they called. At holidays, I’d even send greeting cards thanking them for their business. When I switched over to selling short term car insurance I had to find a way to adapt my approach to work with customers who came and went in a matter of weeks. One way I did this was by choosing to acknowledge a wider array of holidays so I had a greeting card for every month.

For UK short-term car insurance try http://www.insuranceshortterm.co.uk

If you just signed up for short term car insurance with me at the beginning of June, it would only be a matter of days before you received a card from me for “Flip a Coin Day” or “Applesauce Cake Day”. Nothing says customer care like your sort term car insurance agent encouraging you to flip a coin on whether or not to buckle your seatbelt. Or letting them know, as friendly as possible, that their short term car insurance plan doesn’t cover detailing in case they hit the brakes too hard with an applesauce cake in the passenger seat. I like to think that small friendly reminders like that go a long way towards furthering our relationship.

A week after they receive the card and they inevitably ask me why I sent it and if it’s some weird cult holiday (they always ask, especially for Applesauce Cake Day), I have to explain that I’m adding value. With short term car insurance rates being typically higher than annual and other forms, I try to give back to my customers with the most valuable commodity around. Smiles. Or applesauce cake.

Guess what? It works. It turns out that a customer’s desire to keep their short term car insurance plan open has nothing to do with whether or not they own a car or want to drive it. It’s driven by greeting cards and possibly, if they signed up in June, their love for applesauce cake. If I can find one with a picture of a kitten driving a car that also touts the holiday in question, I’ve found the customer keeps their plan open indefinitely. Even if their car is stolen, destroyed, or made sticky by applesauce cake. While I’ve yet to do the math and measure the statistics, I’m fairly certain there’s no correspondence between keeping a policy open until the insurance payout has cleared. I’m positive it’s the greeting cards and the applesauce cake.

Oh, and don’t get me started on people who receive cards for “Marooned without a Compass Day” in November. They need short term car insurance more than anyone.